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Belén H. Sánchez

A visionary entrepreneur who has achieved considerable success by identifying new opportunities, creating, building and selling businesses in different industries.

In 1999, Belén co-founded Eleusis, a European Consultancy firm that she sold to become fully involved in public policy-making and reducing inequalities. She spent 12 years working for international institutions, advising national governments and consulting for MNCs.
In 2012, she obtained a Global EMBA Trium and moved to China where she co-founded her second venture, Sarment, until 2016 when Mr Bulgari acquired a major stake. .
Belén is currently based in Madrid, committed to combining her professional abilities with her personal passion for social justice, IMM is the perfect confluence of these two worlds.

Belén H. Sáchez, founder of IMM Shoes Made by Immigrants
Joanne Tsai, founder of IMM Shoes, Made by Immigrants


Joanne Tsai 

A global citizen with profound compassion towards social matters, Joanne is convinced that the future of business lies within a sustainable and ethical framework that values social responsibility. Consequently, Joanne co-founded IMM where her values, passion, and expertise have found home. 

Formal c-level executive in the Luxury Goods sector with over 17 years’ experience in branding, marketing, and communication, Joanne takes pride in building success for businesses. Her unwavering drive in leading and inspiring teams to achieve goals in a compassionate and ethical manner is highly recognised by those she works with.

Born in a family of entrepreneurs in Taiwan, and educated in the UK, her career with Christian Dior Couture and LVMH Group has brought her to leading various business units in the UK, China, and France, where she currently resides.  

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