Sara is a magic-maker, an art director, visual storyteller and walking sun-shine smile. Responsible for the creation of the visual identity of many renowned brands, she didn’t hesitate for a second when asked if she would design a pair of espadrilles that represent the soul of the brand. For Sara everything is possible because if there is a will there is a way.
Sara chose the scarab beetle as the symbol of the IMM brand. Besides being a popular amulet in Ancient Egypt, it also symbolises the cycle of creation, rebirth and good fortune. The sacred beetle amulet is meant to offer the wearer magical protection against the dangers of this world, a meaningful icon, wishing that the IMM scarab will bring good fortune to the designers, the makers and the ones who wear them.
Sara was born in Spain but having lived in the UK, China, Malaysia, Singapore and now France, she’s became a “usual migrant” with an outstanding ability to immerse herself as a local wherever she goes.